Design leadership
Branding, visual direction and product design.
Case Study
anicom: brand direction and office design.
James Wright’s design leadership at anicom covered branding, products, software and PR. The head office shows one example of his spatial design work.
Context and role
Design leadership across the brand.
As Head of Design at anicom group, James Wright’s responsibilities included branding, visual direction and product design. He led the in-house design function and creative production across product, software and PR.
The anicom Holdings head office was designed around the history of communication. Its first priority was to express the company’s values, followed by making an impression on visitors and encouraging conversation among staff.
This portfolio includes work by James Allen Wright before WRIGHT DESIGN llc was incorporated.
Contribution
An office based on the history of communication.
Office concept and art direction
Concept, art direction and production management for the head office.
Handcrafted elements
Display props and custom furniture for the office.
Cave paintings, clay tablets, papyrus and stone tablets form part of the office interior and its displays.
- Entrance art direction with Okamura Construction and GenX Designs
- Handmade foam tablets for the displays
- A custom-designed and built glass meeting table with a rock form projecting through it
Project Images
Displays, making and the office.
Open an image to view it at full size.
The role of the space
A starting point for conversation.
The displays give visitors a starting point for questions. Staff can use those conversations to introduce the history of communication and explain the thinking behind anicom.
Topics to discuss
Developing a consistent brand across products and spaces.
Business leaders and product teams can discuss questions such as:
- How should the thinking behind our company or product be expressed through design?
- What direction can connect our product, communications and physical environment?
- Who can advise on a concept and design decisions before production starts?
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