Case Study / AnicoPark

AnicoPark: A temporary outdoor café for people and pets

A pet-friendly outdoor café created for one year on an open lot in Shinjuku, Tokyo. The work included spatial concept and art direction for a site with trailers, a deck and a dog run.

Role & Scope

Contribution

  • Spatial concept
  • Art direction
  • Logo and magazine direction

This portfolio includes work by James Allen Wright before WRIGHT DESIGN llc was incorporated.

The AnicoPark outdoor pet café with trailers and a deck
The AnicoPark outdoor pet café with trailers and a deck.

Trailers and a deck on a temporary site

In 2015, a site of over 700 square metres opposite the anicom Holdings headquarters became a pet-friendly outdoor café. Trailers and a deck formed the space, alongside areas including a dog run.

Movable facilities suited the temporary use of the land.

Testing the layout with a model

A small model of the site was made in two days to explore the layout.

Automated robot wait staff were beyond the budget. An olive tree initially planned as the centrepiece was placed to one side.

Seasonal murals, a logo and a magazine

A wall along one of the trailers was repainted as the seasons changed. The project also included a park map and magazine.

Logo concept and art direction; magazine art direction: James Wright. Logo and magazine design: Takahashi T.

Project images

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