WRIGHT DESIGN llc

Case Study / SAI-ko

SAI-ko: Mascot character proposals

Internal mascot proposals for anicom Insurance, developed in 2016–2017.

Discuss your Japan plans

Role & Scope

Contribution

  • Mascot concept
  • Character exploration

This portfolio includes work by James Allen Wright before WRIGHT DESIGN llc was incorporated.

A rhino costume shown in an office setting.
A rhino costume shown in an office setting.

Animals, house spirits and different visual styles

Proposals ranged from animals such as gorillas and bears to characters inspired by house spirits. The studies compared more realistic treatments with cartoon approaches.

Project images

Open an image to view it at full size.

A rhinoceros character costume seated at an office desk.
A rhinoceros character costume seated at an office desk.
A lineup of animal character concepts.
A lineup of animal character concepts.
Sketches exploring a hippopotamus character’s expressions and eyes.
Sketches exploring a hippopotamus character’s expressions and eyes.
A rhinoceros character costume in a white lab coat.
A rhinoceros character costume in a white lab coat.
Hippopotamus character studies exploring different colours and body shapes.
Hippopotamus character studies exploring different colours and body shapes.
Back to Works

More

Explore design consulting

Start a Conversation

Tell us what you are working on.

Tell us about your project and the design decisions you need help with. We can discuss concepts, design advice, prototyping or production.

Discuss your Japan plansOther design enquiries

You can write in English or Japanese. There is no charge for sending an enquiry.